How it’s different

 

An engagement tool that people find engaging  

 

Most surveys don’t work for several reasons. Employees are suspicious and tend to be guarded about what they say. The questions are often a mix of inane management speak and fishing for affirmation; they invite the kinds of definitive response that very few employees can ever truly make. The focus tends to be on a narrow range of issues that are more about what matters to the employer than the employee. And the output is more concerned with general benchmarking than with actionability that is specific to the organization being examined. 

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Our tool is a series of 56 statements written in everyday English that cover a wide range of issues to do with work, life, careers and aspirations. These are provided in random order to the respondent, who is invited to toggle left or right to indicate agreement/disagreement with each. There are no numbers, the response is entirely impressionistic. Precisely half the statements are framed positively (where agreement is generally preferred) and half are framed negatively (where disagreement is generally preferred). This serves both to create some degree of psychological safety as well as making it much harder to game the survey. 

 

The section of statements is followed by a series of segmentation questions that are customized to suit the purposes of the organization in question (but generally look at things like gender, age, seniority, tenure, job function, managerial responsibility, and loyalty intentions). The survey concludes with its only two open text questions about what the respondent most dislikes and most likes about their current employment. 

 

The average time needed to complete the survey is 12-15 minutes.